Jewellery Brand

The operation.

An owner-led jewellery brand with two sides: bespoke engagement rings and an online collections business driven by a large social following. A small team working across e-commerce, client enquiries, and social.

Mostly beginners, curious, with a founder who wanted the whole team to see what AI could do for the business.

The brief.

The founder's goal was not a single automation. It was to show the team what is possible, grounded in their real workflows, surfaced through a discovery call and a survey beforehand.

The frustration to solve: things slipping through the cracks as a consultative, multi-step bespoke process scales.

What we did.

A 90-minute Claude focus session in one room. We opened with the foundations — what these models are, and what they can and can't do — then a tour of Claude itself: the different models and when to reach for each, connectors to plug in their own tools, projects to hold context, skills to package a repeated job, plus Cowork, Code and Chat.

From there, five demos built on their own real workflows: a new bespoke enquiry turned into a structured card for review, a CAD drawing turned into a styled product render, product descriptions drafted in the brand's voice, the weekly numbers pulled into a brief, and comments read with replies drafted in the founder's voice — each one set up as a project or skill they could keep running afterwards.

What the room walked away with.

• The whole team aligned on what AI can do for their business.
• Two internal champions identified to lead adoption.
• A materials pack and a two-week support window.
• A finance follow-on scoped with a named internal buyer.